Charles Schwab Sr. Content Marketing Manager in Austin, Texas
Austin - TX, AUS2, 2309 Gracy Farms Lane, 78758
Valerie Denise Yrigolla
We believe that , when done right, investing liberates people to create their own destiny. We are driven by our purpose to champion every client’s goals with passion and integrity. We respect and appreciate the diversity of our employees, our clients, and the communities we serve. We challenge conventions strategically to create value for our clients, our firm and the world. We live and bring to life the concept of ‘own your tomorrow’ every day. We champion our employee strengths, guide their development, and invest in their long-term success. We hire optimistic, results-oriented, curious, innovative, and adaptable people with the desire to help our clients and one another succeed.
As a company, we were established by Chuck at http://www.aboutschwab.com/about/leadership/charles_schwab over 40 years ago to champion Main Street over Wall Street, and to help Americans transform themselves from earners to owners. Through advocacy and innovation, we work to make investing more affordable, accessible and understandable for all. As we enter our fifth decade, we are looking for talented, innovative and driven people who believe they can help themselves, and our clients, create a better future.
As part of the Content & Client Marketing team, our mission is to meet every trader where they are with information that will help them make decisions and take action along their journey to become a better trader.
The Content Marketing program and Trading Insights content experience are a significant part of the overall prospect marketing plan for Trading Services. They help build credibility for Schwab as a better place for traders and play an important role in the shoppers’ journey - driving brand consideration, awareness and even new accounts.
What you’ll do:
The Senior Content Marketing Manager will play an integral role in providing end-to-end management of Schwab's content marketing in support of its Trading Services business segment. The Senior Manager will maintain the current Trading Insights editorial experience as well as continue to evolve the strategy to incorporate new and innovative tactics. The Senior Manager will work cross-functionally with Schwab partners to develop new and repurpose existing content and distribute it in both established and emerging channels as well as analyze and report out on reach and engagement of content strategies.
The Senior Manager will act as an individual contributor and report into the Sr. Team Manager of Content Marketing for Trading Services.
Assisting with developing strategies and executing tactics to increase awareness of trading-related content through distribution in digitally owned channels plus search (organic/paid), social media, partnerships, and more.
Working with business, marketing, and legal/compliance partners to evaluate content for distribution suitability, and implement on an ongoing basis;
Working with agency partners and internal subject matter experts in content ideation and creation for both prospect and client segments;
Maximizing distribution efficiency by leveraging existing content distribution and syndication methods plus identifying new opportunities;
Maintaining consistency of Schwab’s trading content messaging throughout our owned and social channels;
Measuring and analyzing the reach and engagement of content strategies, identifying opportunities and making recommendations for changes;
Reporting on strategy progress and socializing results with partners and senior leadership;
Partner with SEO team & agency partners to develop and maintain best practices program for creating new content and optimizing existing;
Further development of both internal & 3 rd party Influencer strategy
Compiling monthly competitive reports to ensure that STS is ahead of the curve and employing best practices in content marketing tactics;
Manage and host monthly content planning meetings with internal business partners
What you have:
A Bachelor's degree and at least 5 years of marketing experience, including experience managing creative agencies
Demonstrated prior experience developing content marketing strategies, including both content creation and distribution approaches
A reputation as a high performer with a high degree of initiative and self-motivation
Solutions-oriented approach with an ability to think creatively and a passion for taking on new challenges
Strong relationship-building skills and ability to influence and motivate people at all levels across a broad variety of job functions.
Excellent marketing program management skills, with demonstrated ability to effectively manage multiple projects simultaneously to successful execution
Excellent written and verbal communication skills and an ability to evangelize vision and strategies to cross-functional teams and senior level decision makers
Sound judgment, planning, project management and organization skills, with a proven track record of delivering programs on time and within budget.
The following qualifications are preferred:
Solid knowledge of investment products and investing fundamentals
Financial services experience
Previous experience developing, executing and measuring integrated campaigns across multiple channels
Content Management System Experience
What you’ll get:
Comprehensive Compensation and Benefits package
Financial Health: 401k Match, Employee Stock Purchase Plan, Employee Discounts, Personalized advice, Brokerage discounts
Work/Life Balance: Sabbatical, Paid Parental Leave, New Mothers returning to work Program, Tuition Reimbursement Programs, Time off to volunteer, Employee Matching Gifts Program
Everyday Wellness: Health and Lifestyle Wellness Rewards, Onsite Fitness Classes, Healthy Food Choices, Wellness Champions
Inclusion: Employee Resource Groups, Commitment to diversity, Strategic partnerships
Not just a job, but a career, with an opportunity to do the best work of your life
Learn more about Life@Schwab at http://www.aboutschwab.com/careers/lifeatschwab/" .
Charles Schwab & Co., Inc. is an equal opportunity and affirmative action employer committed to diversifying its workforce. It is Schwab's policy to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, disability, legally protected medical condition, genetic information, marital status, sexual orientation, protected veteran status, military status, citizenship status or any other status that is protected by law. Schwab also does not discriminate against applicants or employees because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. At Schwab, we believe that every employee, through their diverse abilities and experiences, can contribute to our growth, innovation and client loyalty. We embrace diversity and are committed to providing equal opportunity to all employees and applicants. If you have a disability, and require reasonable accommodations in the application process, call Human Resources at 800-725-3535. We will be happy to assist you. Schwab will only share your accommodation request with those individuals who have a specific need to know. The request for an accommodation will not affect Schwab's hiring decisions. All other submissions should be performed online.
Relocation Offered?: No
Work Schedule: Days
Languages: English - spoken
Current Licenses / Certifications: None
Relevant Work Experience: Marketing-6+ yrs
Position Located In: TX - Austin, TX - Westlake
Job Type: Full Time
Activation Date: Monday, May 7, 2018
Expiration Date: Friday, June 1, 2018